Mr Cropper Builds on its Reputation as Market Leader

Focus on customer satisfaction is the key to achieving market leader status.


Companies wishing to keep one step ahead of the game understand that continuous improvement, together with a sustained focus on customer satisfaction is the key to achieving market leader status. This shared vision has motivated the management team at Mr Cropper to implement a raft of improvements from the ground up, resulting in a more extensive portfolio of products and a quality of service which streamlines the whole operation. For example, a simple yet effective new resource for website visitors offers instant access to an online chat facility where early enquiries are met with a personal and speedy response.

A clear commitment to operational safety and efficiency has been officially endorsed by Mr Cropper’s recent FORS Gold Award which covs many aspects of transport processes; including recording procedures and environmental legislation. Mr Cropper has also achieved CLOCS Champion status; a scheme in which companies take ownership of work related road risk beyond legal requirements to reduce collisions with vulnerable road users such as cyclists, pedestrians and others that share the roadways with heavy construction vehicles.

Divisional growth has seen Mr Cropper expand into Coatbridge, Wigan and Harlow with two additional heavy duty croppers entering the fleet to allow for tendering of any project size or complexity. This enlargement is supported by additional sales and operations staff all playing a key role in delivering safe, efficient and effective pile cropping solutions.

Mr Cropper sees these new brand initiatives as the natural evolution of a company which enjoys the vast resources offered by its parent company VP plc. This continued expansion ensures Mr Cropper’s standing as the world’s largest manufacturer and hirer of pile cropping equipment is firmly assured.

Recently appointed Piling Operations Director, James Burchell, is enthusiastic about the positive developments at Mr Cropper and comments:

“Our aim is to give customers choice by offering a range of products and solutions that meet their requirements... I am looking forward to identifying and continue working up the many opportunities that exist in the piling sector.

We will push the boundaries on innovation and new ideas. Investing in and supporting our staff will always be a priority to ensure we continue to attract the best people.”